Your fans
No queue. No race. Just your fans, bidding.
Your fans bid on their own time, in a few calm minutes, and everyone hears at once when bidding closes: a sale as fair and simple as your event is exciting, with your name on it.
Their journey
Your fans' journey, in four steps.
They find your sale
You announce the event, and bidding opens at once. Your fans find the sale where they'd look for tickets anyway: on your event page, under your name.
They place a ranked Bid
A Bid is a short list of choices, in order: how many tickets, in which Tier, and what each is worth to them. They can change it while bidding is open.
For example4 in Tier A at $400 each, otherwise 2 in Tier B at $250 each.
They save a card
With their Bid, they save a card and agree to be charged only if they win. Nothing is charged yet: not while bidding is open, and never if they don't win.
Everyone hears at the close
Winners get their seats, together with the rest of their group, and pay exactly what they bid. Everyone else gets a warm “not this time” message, in words you choose, and pays nothing.
What they skip
Everything your fans won't have to do.
No race
Speed doesn't win a Cachet sale, so there's nothing to win by being first, and no reason to set an alarm.
No waiting room
Placing a Bid holds no seats, so there's no inventory to fight over and no queue to stand in. It's a short form, whenever it suits them.
No ten o'clock refresh
No on-sale minute to be at a desk for, and no refreshing a page in the hope of getting in.
No crashed checkout
Nobody rushes to pay in the first minute. Fans bid over days, not seconds, and winners pay after the close.
A Bid placed on day five counts as much as one placed in the first minute.
Why it's good for you
A calm on-sale is good business.
When the sale feels fair to your fans, it shows up in what they say about it, in who gets the seats, and in who's still listening next time.
Fewer angry posts
No queue to complain about, no crashed site to screenshot, and no sale that's over before most fans reach the front. Fans who don't win hear it kindly, in your words.
Less advantage for bots
A bot's fastest click buys it nothing when speed doesn't win. And when seats sell close to what they're worth, there's less margin left to resell them at.
Fans who opted in to hear from you
Fans who bid are fans who put real money behind wanting to be there, and those who opted in to hear from you are ready for your next date, including the ones who missed out this time.
Questions
Questions about the details?
How Cachet compares with other ways to price a sale, which events it fits, and the questions your fans are likely to ask.
Give your fans a sale worth talking about.
We'll walk you through a sale from your fans' side: your event page, their Bid, and the message each one gets when bidding closes.