For Sellers
When everyone wants in, let the market name the price.
Cachet is the on-sale for events that sell out: you set the terms, your fans bid what a seat is worth to them, and when bidding closes, every seat goes to the highest Bids at once.
Who it's for
Made for the events everyone wants in on.
Stadium tours
A top artist on the road, with far more fans than seats at every stop, and a face value that was set months before anyone knew how many would want in.
Playoffs and championships
The games a whole city wants to see, where demand outruns every seat in the house and the right price is impossible to know in advance.
Premium allocations
A small allocation of the very best seats, such as the ones on the fifty-yard line at a championship game, where every row is worth something different.
Major fight cards
The cards that fill an arena around one night, where the seats nearest the action are worth what the most devoted fans will pay for them.
Cachet is for sell-outs, not slow sellers. If an event won't sell out, ordinary or dynamic pricing works well: there's time to watch demand and adjust. Cachet is for the on-sales that would otherwise be over in minutes.
Your controls
You set the terms.
Every setting is yours, in plain terms, and none of them asks you to guess what the market will pay.
The bidding window
Choose when bidding opens and when it closes, such as a week from the announcement. Fans bid whenever it suits them in between, and a Bid in the last hour counts the same as one in the first.
Tiers and reserve prices
Set out the house in Tiers, and give each a reserve: the lowest price per ticket you'll accept. A reserve is a floor, not a guess at the market. The Bids find the price above it, and you can adjust it while bidding is open.
The seats you hold back
Keep seats aside for VIPs, partners, and anyone else you choose. Fans bid only on the seats you put on sale, and no fan ever sees how many seats a Tier has.
Your messaging to your fans
The bidding window is your campaign. Choose which true figures from the Bids to publish, such as the current get-in price, and when; and set the updates fans get about their own Bid, on your schedule.
After the close
One close. Every winner seated.
When the window closes, every seat is placed in a single pass, by the same rules every time, and the results are yours.
Your revenue
Revenue closer to what each seat is really worth, captured by you rather than the resale market. Every winner pays exactly what they bid, and fans who don't win pay nothing.
The fans who bid
A list of the fans who bid and opted in to hear from you, including those who missed out this time: people who put real money behind wanting to be there, ready to hear about your next date.
Every seat placed
Within each Tier, the best seats go to the highest Bids, and every group sits together. The results are ready to send to your ticketing system.
Your brand leads
Your event, under your name.
Fans bid on your event, with your brand front and centre, from the announcement to the moment their seats are placed. Cachet works in the background: the format behind the sale, not the name on the marquee.
Bring us your biggest night.
We'll walk you through a sale for your event: the window, your Tiers and reserves, and everything you'd have when bidding closes.